London – Day Two – It’s nice that & Adam&EveDDB

London – Day Two – It’s nice that & Adam&EveDDB

On the morning of my second day in London, we visited It’s Nice That, where we were greeting by creator Will Hudson.

He talked about the origins of INT, which he started in his second year – SECOND YEAR – of university. It definitely humbles me (and I’m sure a lot of other people as well) whilst all the while making me more ambitious and realise that no plans/ideas/dreams are too big if you take a chance. He showed us the original piece that would trigger the creation of INT, the evolution of the magazines/website and told us of upcoming projects. He made some good points on finding the balance between being/keeping creative whilst making (the necessary) money – it was interesting to hear how such a successfully functioning business manages to keep their creative ethics in check, whilst earning a living and being able to venture into new projects. I look forward to some of these upcoming ventures he mentioned, especially their new magazine format that’s currently in the works.

In the afternoon, after a quick venture by myself to my meeting with Delicious Magazine, we headed over to DDB Adam&Eve, where we met Head of Art Something or other (he has recently had a new title due to the merger between DDB and Adam&Eve, he was Head of Art Buying before, I believe, but don’t quote me), Danile Moray.

He was very generous with his time, spending an hour and a half with us (rather unprecedented in these meetings), and kindly told us of the inner workings of an advertising agencies creative side. He talked about how they find illustrators to work with – emails, word of mouth, agencies – rarely through Illustration catalogues/books these days.

He also went over what’s expected of an illustrator in the case of advertising, how the process goes (from early sketches to final deliverables). It’s interesting to get a point of view from the Advertising side, as though it has similarities with other hiring industries, it also seems to be a bit more “merciless”, for the lack of a better term. I also found, generally, the styles used in advertising seemed to be more simplistic in nature. I suppose this allows clearer communication with a large (most often not creative) audience. Not to say the work wasn’t excellent, of course. Overall, I really enjoyed Daniel’s talk, his insights into advertising and clients and took away one important piece of advice – be personable if you expect to work with DDB again. 😉